Casino and psychology

If you're lucky, you can make money from gambling. But from another point of view, casinos are designed to make money, not to give it away. All gambling games, whether roulette, blackjack or slots, are designed in such a way that the probability of losing is always greater than the probability of winning. Of course, no one is going to play a game where you get nine losses out of ten bets. But there will be more losses than wins in any game. To be more knowledgeable about games, you can read reviews of casinos and games at onlinecasinoprofy.com

Thus, no casino game will bring you profit in the distance if you play fair and correctly. The question arises: why do players continue to place bets , knowing that in the end they will lose?

Psychologists have discovered that casino gambling is an elaborate psychological trap, from the rules of the games to the layout of the gambling establishments. Everything is designed in such a way that players constantly receive psychological "rewards" and do not quit the game, even if they lose money. And eastern casinos are built according to all the rules of feng shui, where every detail has a hidden meaning.

Light, color, smell and other psychological techniques of the casino

The gambling industry has always used various methods to get people to gamble. For this reason, they have invested heavily in research on human psychology, which plays an important role in the marketing of gambling. Players must continue to gamble even if they lose money.

Dr Mark Griffiths - Professor of Gambling Studies, Psychology Division Nottingham Trent University, Nottingham, UK, has spent nearly thirty years studying addictive behavior, giving special attention to gambling addiction. He studied many of the secrets of the casino and found that most gambling establishments try to fill their interior with slot machines, because this is the most profitable gameplay.

A casino restaurant is usually located in the middle or at the back of the interior space, so players must cross the playing area before and after eating. For the same purpose, the casino also deliberately creates winding paths in order to extend the stay of guests in the gaming area and make them place more bets. Dr. Griffiths recalls attending a concert at the MGM arena in Vegas . On his way to the venue, he passed thousands of slot machines and gaming tables. After the end of the concert, he had to walk past them all again.

Research has shown that color is associated with certain emotional states and can also affect blood pressure, breathing, and anxiety. For example, red creates excitement, blue gives a sense of comfort and security, and reddish light makes people place bigger bets than blue. Many casinos in the United States provide free alcoholic drinks to their guests, hoping that your ability to make rational judgments will be diminished by the influence of alcohol, so that you are more likely to become an impulsive gambler.

There is always a low noise or background music in the casino , creating a sense of interest and excitement in people. Music can heighten or relax people. Research has shown that the more music shoppers hear in the supermarket, the more they shop. The same is true in the casino: the louder the background music, the faster the guests place their bets. When you win money at the slot machine, it also plays congratulatory music, rings or buzzes, and the falling coins hit the metal plate with a loud sound. This sound background makes you feel that it is easier to win than to lose - after all, you are losing money most of the time and the slot machine is silent!

Smell can also influence play behavior. Experiments carried out at Las Vegas casinos in the United States show that spraying pleasant smells in a slot machine area can increase the number of guests' bets. Griffiths believes this is the same principle that some malls use to spray chocolate on Valentine's Day to boost sales.

When players feel comfortable physically and mentally, they extend their stay at the casino. For example, allowing guests to sit still can reduce fatigue and significantly improve comfort; therefore casinos use the posting of snacks, tea and other drinks. In addition, there are some obsessed gamblers who do not want to leave the slot machine or the roulette table to buy drinks or food, for fear that someone else will take the "happy seat".

Thus, we can distinguish the following psychological tricks of the casino:

Extension of guests' stay in the play area.
Use of color.
Use of light.
Free alcohol.
Low noise or background music.
Exciting sound background when winning.
Spraying pleasant smells in the area of slot machines.